English
In today's economy under the new normal, most of the past becomes mature, the high-speed development of industry in the past, the whole China market is big enough, the biggest investment opportunities from the high-speed growth of the small company, but now small and beautiful opportunity greatly reduced, the constant strong monopoly era began, the strong appreciation space is very small for civilian enterprise, Those oligarchic companies with a market value of more than 100 billion yuan have seen their profits rise faster, as has our LCD display industry.
In the rapid development of market globalization today, professional analysis believes that a strong basis to support the argument of the oligarchy era is that not only China, the overseas market is also the giants in the carnival. From the situation of China's LCD display industry, their eyes are no longer confined to the domestic, but with the opening of overseas markets, step by step on a broader international market. In addition, with the fierce market competition, the production and operation mode of enterprises has changed greatly. Oligarch enterprises extend their tentacles to the upstream and downstream of the industry, so as to gain profits of the whole industry chain and realize the growth of performance beyond expectations. The winner-takes-all law is becoming more and more obvious. This is particularly obvious in the market in recent years, which is the performance of screen enterprises in the industry to optimize the industrial chain to seize the market from all aspects.
The performance growth of enterprises in the industry screen can also be clearly seen that the current performance growth of leading enterprises is clear and sustainable. On the contrary, the report card of some small and medium-sized companies makes people feel miserable. Of course, after this also matures gradually with the industry, high quality resources draw close to the leading enterprise. In the winner-takes-all era, the leading position of leading enterprises in the industry is hard to break. LCD display industry is not like the original, now there are a lot of opportunity to counter attack, especially with further upgrading of industrial transformation, the return of the product quality and market, the industry leading enterprises began to turn to the mid-market, under this trend, next, small and medium-sized enterprise to survival and development become the most concern of the industry.
Even if the era of oligarchy is recognized, it does not mean that small and medium-sized enterprises have no hope at all. There are also many growing "oligarchs" in the market. In the current LED display market, transparent screen (advertising machine), ice screen, jade screen, brick screen, double-sided poster screen and other innovative and other advantages are beginning to be favored by different markets. On the other hand, small and medium-sized enterprises can start from the segmentation areas that the leading enterprises can not take into account, specializing in one or several new categories, taking the "small and beautiful" route, abandoning the price war, taking the differentiation strategy surprise victory.
Big enterprises and big brands mean strong strength, large production capacity, comprehensive products, but also means the lack of personalized, differentiated products. If you can't be the first, be the only one. Differentiation strategy is the inevitable choice of many smes in the future. Of course, the products of big brands are the first choice of high-end customers, but if they can differentiate themselves, they can distance themselves from big brands in a certain aspect and have a foothold in the fierce competition. Or on the way to be acquired by leading companies, is not not a dual path. Whether it's "oligarch" or "small and beautiful." Overall, the current us LED display industry depend on market size and scope of growth in the first half competition has ended and now we are in a very critical turning points, the second half of the next, important thing is not only depend on the breadth of the terminal market expansion, the increase in the number, but also increase the depth of service products and user experience.